[A]utomate - [T]oday - [M]ake $$ tomorrow.

When ATMs were introduced in the 1970s, they were set up only inside or immediately outside their banks' branch offices. They were seen by banks largely as a way of saving money, by reducing the need for tellers. Even with the relatively expensive computer technology of the late '70s and early 80s, the cost of processing deposits and withdrawals via ATMs proved to be less than the cost of training and employing tellers to do the same work.

Banks that embraced the ATM profited handsomely, often growing far faster than old-fashioned banks in the effort to get business from ordinary Americans.

Today, ATM's are seen by average consumers as a necessary part of their banking relationship. Banks realize this and, in fact, this is one reason why many banks charge fees for using an ATM outside of their network. You see, they'd rather that their customers not hang around other banks' ATM machines for fear that their customers will take the next step and bring their checking and savings accounts - and their home and car loan business - inside the other banks' doors.

Reread the previous paragraph. Did you catch it? Today, banks not only rely on their ATM's as a source of revenue, they also see their ATM's as an entrance door into their banking institution.

What can a Sign Dealer learn from an ATM? Plenty. Please read on.

Chemical Bank's (New York) ad campaign announced the start of the revolution in 1969: "On Sept. 2, our bank will open at 9:00 and never close again!"

Three hundred seventy-one thousand automated teller machines later, it's fair to say the revolution has been won.

Surprisingly, ATM's haven't changed much in the last 30 years. Even the latest ATMs can do little more than the "accept deposits", "transfer money between accounts", and "withdraw up to $300" that the ATMs of the late 1970s could do.

So, why do consumers love them? In a word... CONVENIENCE.

And why do banks offer them? In three words... Customer Relationship Management (CRM).

It is obvious that ATM's have not done away with bank tellers, nor bank officers. If you need to conduct a complicated financial transaction, you're not going to use an ATM; rather, you will probably go "in the door" and visit with an expert.

The TWOA Super Sign Service™ has been designed as an Automated Design Machine for your Sign Business. Through it, your customers can design 'real' signs and banners. They will love the CONVENIENCE. And you will add a powerful dimension to your CRM arsenal.

Having a website, today, is not enough. You need to provide tools to make life easier for your customers. We invite you to take the Super Sign Service™ for a Test Drive. You'll see... It Just Works!

Come join the revolution!